Chapter 29, Part 2B - Chuang Tzu

Tzu-chang said, "In ancient times the tyrants Chieh and Chou enjoyed the honor of being Son of Heaven and possessed all the wealth of the empire. Yet now if you say to a mere slave or groom, `Your conduct is like that of a Chieh or Chou,' he will look shamefaced and in his heart will not acquiesce to such charges, for even a petty man despises the names of Chieh and Chou. Confucius and Mo Ti, on the other hand, were impoverished commoners.

"Yet now if you say to the highest minister of state, `Your conduct is like that of Confucius or Mo Ti,' he will flush and alter his expression and protest that he is not worthy of such praise, for a gentleman sincerely honors their names. Therefore, to wield the power of a Son of Heaven does not necessarily mean to be honored, and to be poor and a commoner does not necessarily mean to be despised. The difference between being honored and being despised lies in the goodness or badness of one's conduct."
~ Burton Watson translation via Terebess Asia Online ~

Go here to read the introductory post to the chapters of the Book of Chuang Tzu.