Mencius said, 'He who rises at cock-crowing and addresses himself earnestly to the practice of virtue, is a disciple of Shun.
'He who rises at cock-crowing, and addresses himself earnestly to the pursuit of giin, is a disciple of Chih.
'If you want to know what separates Shun from Chih, it is simply this, the interval between the thought of gain and the thought of virtue.'~ James Legge translation via nothingistic.org ~
Go here to read the introductory post to this serialized version of the Works of Mencius.