Mencius - Book 4, Part 1, Chapter 9A

Mencius said, 'Chieh and Châu's losing the throne, arose from their losing the people, and to lose the people means to lose their hearts. There is a way to get the kingdom: get the people, and the kingdom is got. There is a way to get the people: get their hearts, and the people are got. There is a way to get their hearts: it is simply to collect for them what they like, and not to lay on them what they dislike.

'The people turn to a benevolent rule as water flows downwards, and as wild beasts fly to the wilderness.
~ James Legge translation via nothingistic.org ~

Go here to read the introductory post to this serialized version of the Works of Mencius.