Chapter 29, Part 2A - Chuang Tzu

Tzu-chang said to Man Kou-te, "Why don't you think more about your conduct? No distinguished conduct means no trust; no trust means no official position; no official position means no gain. So if it's reputation you have your eye on or gain you're scheming for, then righteous conduct is the real key. And if you set aside considerations of reputation and gain and return to the true nature of the heart, then, too, I would say that you ought not to let a single day pass without taking thought for your conduct."

Man Kou-te said, "Those who are shameless get rich, those who are widely trusted become famous. The really big reputation and gain seem to go to men who are shameless and trusted. So if your eyes are set on reputation and you scheme for gain, then trust is the real key. And if you set aside considerations of reputation and gain and return to the heart, then in your conduct I think you ought to hold fast to the Heaven within you."
~ Burton Watson translation via Terebess Asia Online ~

Go here to read the introductory post to the chapters of the Book of Chuang Tzu.