Generally speaking, I find most TV ads to be annoying -- the art of trying to sell the viewing public something they don't need and, until they saw the ad, didn't want. It's the grand art of manufacturing desire.
Tonight, however, I inadvertently watched an ad -- because I didn't hit the mute button quick enough -- that actually had a good line. The impetus for the ad was to sell insurance. Two older women filled the screen and one stated something akin to "You know, I hate it when people tell me I don't look my age! It only reinforces the idea that there's something wrong with growing old!"
We live in a society that prizes youth. Be young! Look young! Act young! Hey, why do you think there are so many Viagra-like commercials? Far too many men have been convinced that they need the ability to steam up the bedroom like they were 25 again!
Try as we might, we can't forestall the aging process. It's an inherent part of our world. The moment we're each born, the aging process begins and the ONLY thing that can stop it is our biological death.
Unlike many of my contemporaries, I don't fear growing old. I'm sure part of the reason why has to do with many of my physical infirmities. Many of my joints and bones began to behave like that of an old man as early as my late teens! So, even though I was outwardly a strapping young lad of my 20s and 30s, my movements soon resembled a gentleman of twice my age or more.
Besides, why try to stand in the way of the inevitable? No matter what each of us does (or tries to do), the aging process will exact its toll. Rather than fight a losing battle, it makes far more sense to go with the flow and enjoy the ride.
Tonight, however, I inadvertently watched an ad -- because I didn't hit the mute button quick enough -- that actually had a good line. The impetus for the ad was to sell insurance. Two older women filled the screen and one stated something akin to "You know, I hate it when people tell me I don't look my age! It only reinforces the idea that there's something wrong with growing old!"
We live in a society that prizes youth. Be young! Look young! Act young! Hey, why do you think there are so many Viagra-like commercials? Far too many men have been convinced that they need the ability to steam up the bedroom like they were 25 again!
Try as we might, we can't forestall the aging process. It's an inherent part of our world. The moment we're each born, the aging process begins and the ONLY thing that can stop it is our biological death.
Unlike many of my contemporaries, I don't fear growing old. I'm sure part of the reason why has to do with many of my physical infirmities. Many of my joints and bones began to behave like that of an old man as early as my late teens! So, even though I was outwardly a strapping young lad of my 20s and 30s, my movements soon resembled a gentleman of twice my age or more.
Besides, why try to stand in the way of the inevitable? No matter what each of us does (or tries to do), the aging process will exact its toll. Rather than fight a losing battle, it makes far more sense to go with the flow and enjoy the ride.
Hi R T
ReplyDeleteI agree. We laugh at each other moaning and groaning when we get off the couch. Everything is in slower motion, for sure. There is on ad, on a different subject that got my 'dander up'! The Burger King Ad using Sponge Bob as the theme and showing women with "Square Butts" dancing and such and the Burger King" guy kinda doing abad 'break-dance' BUT the part that set me off is when it flashes to some men that truly look like pimps and they say, "Bootie is Bootie". My goodness how would this sell hamburgers. Maybe it's me.
AND - did you get the song?
Love Gail
peace.....
Yes, the tape arrived today. Will listen to it tonite.
ReplyDelete